Twofour Carats Ltd

SMS and USSD

SMS is an effective way to reach your customers on the move. According to a report by SinglePoint, 90% of SMS’ are opened within 3 Minutes. The overall open rate is 99%.

(USSD) Unstructured Supplementary Service Data is a technology that enables communication between a mobile phone and a backend system via GSM. It is similar to SMS, but USSD is faster and much more interactive since it is session based.

USSD and SMS technologies work on both feature phones and smartphones, making them the best channels for interacting with the largest audience.

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