Use high quality product images
High quality and detailed product images will help you close more sales. Customers will only proceed to buy after validating that your product matches their expectation. Multiple close-up shots will give your customers the much-needed reassurance.
Use product videos
Using video on product pages has time and again shown to improve conversions. Videos provide a quick way to convince your customers on why they should buy.
Offer cost effective shipping options
Providing a cost effective way to ship encourages purchases. 28% of users will abandon their cart if the shipping costs are too high.
Have detailed product descriptions
Your product description needs to be comprehensive. Units of measurement need to be clearly indicated. Don’t leave your customers with any unanswered questions about your product.
Offer Guest Checkout
Don’t force customers to fully register an account in order to successfully make a purchase. They might be in a hurry or they simply don’t feel like creating another online account. Offering guest checkout caters to this group of people.
Offer Live Chat
Being able to answer your customer queries in real time can go a long way in increasing sales.
A study by Forester Research indicated that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.
Have product recommendations in place
Product recommendations give you the chance to cross-sell and up-sell. According to Sucharita Mulpuru of Forrester Research, product recommendations are responsible for an average of 10-30% of eCommerce revenues.