We are living in the information overload age. The human brain is busier than ever before. Video is a surefire way of helping people comprehend and synthesize your message. According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days. Youtube today is the world’s second largest search engine. A study by CISCO projected that by 2019, 80% of the world’s internet traffic will be Video.
According to Aberdeen, businesses using video grow company revenue 49% faster year-over-year than organizations without video. Video presents immense opportunities.
However, you must proceed with caution as according to Brightcove 62% of consumers are more likely to have a negative perception of a brand that published poor quality videos. Working with the right video production service provider is critical. High-quality video production is key.